We got a loo roll into the Museum of London.

Crazy story told in a crazy way.

Not so long ago, women were kept out of law firms and chambers because – they were told – there were no toilets available for them. But thanks to the tireless work of women’s rights campaigners, it’s a thing of the past, and women can now practice (and pee) freely in legal institutions across the UK.

Quite a story. So we decided to print it onto loo rolls, smuggle ‘em into toilets at prestigious law firms, and drive some traffic to the First 100 Years website – a digital museum celebrating those who’ve advanced the case of women in the legal profession.


SPECIAL THANKS

Dana Denis-Smith | Founder & CEO | First Hundred Years.

AGENCY: Freelance

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